“Harm of Good”: Public Perceptions of Corporate Strategic Giving in Schools
The Cost of Marketing in Schools Robert Aitken Leah Watkins Robert Aitken Associate Professor and Head of the Department of Marketing, the University of Otago Leah Watkins Department of Marketing, the University of Otago Sanitarium’s recent decision to sell Up&Go in vending machines in schools has drawn public criticism about the growing commercialisation of our schools […]